International Journal For Multidisciplinary Research

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Awareness of Cryptocurrency among general public: Evidences from South India

Author(s) Dr. Poongodi B, Anandraj K
Country India
Abstract Cryptocurrency is an advanced cash which is made with the end goal of exchange as a typical cash. It utilizes Cryptography and Blockchain innovation to get its trades and breaking point the creation of a specific kind of digital currency and monitor every single exchange in entire organization. The Cryptocurrency weighed down with such a lot of new age innovations and an enormous market presence from one side of the planet to the other, yet, even following a time of its reality, it has not accomplished a set up picture as another age cash framework among larger part of the nations on the planet and individuals are yet incredulous with regards to its value. Many of the organization accept the crypto currency for exchange for commodities. But in India several perplexing factors are floating around the crypto currency to regulate in the country. This study focused to measure the awareness, differences, intention to invest, factors influencing the investment in cryptocurrency among the public in the selected major cities in the state of Tamilnadu, India. A structured questionnaire was used to collect data from 400 respondents, the data is analyzed with various statistical tools. Variables were identified through qualitative literature review to prepare the structured questionnaire. The questionnaire framed was tested for reliability. The study revealed that income and age influence the investment behavior greatly. The minimum, average, maximum investment ranges were estimated.
Keywords Perception, Cryptocurrency, investment behaviour, awareness, purchase intent, technology adoption
Field Business Administration
Published In Volume 5, Issue 6, November-December 2023
Published On 2023-12-14
Cite This Awareness of Cryptocurrency among general public: Evidences from South India - Dr. Poongodi B, Anandraj K - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.10421
DOI https://doi.org/10.36948/ijfmr.2023.v05i06.10421
Short DOI https://doi.org/gs839r
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