A Study on Role of Social Media Marketing in Building Brand Awareness for Peperfry’s Furniture Products, Puducherry

Author(s)	J. Kiran, S.Pougajendy
Country	India
Abstract	This research delves into the pivotal role of social media marketing in amplifying brand awareness specifically for Pepperfry's range of furniture products. Through a comprehensive analysis of various social media platforms, consumer behavior, and marketing strategies, this study aims to elucidate the nuanced ways in which social media initiatives contribute to enhancing brand visibility and engagement within the furniture industry. By examining Pepperfry's marketing endeavors and their impact on brand perception, this research endeavors to provide valuable insights and strategic recommendations for leveraging social media to augment brand awareness and foster consumer connections in the furniture market landscape.
Keywords	Marketing strategies, Sales performance, Team Cycle World, Brand visibility, Customer engagement, Promotional campaigns, Purchasing behaviour, Online advertising, Offline advertising, Consumer preferences
Field	Business Administration
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-12-28
Cite This	A Study on Role of Social Media Marketing in Building Brand Awareness for Peperfry’s Furniture Products, Puducherry - J. Kiran, S.Pougajendy - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.10675
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.10675
Short DOI	https://doi.org/gtbtkj

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International Journal For Multidisciplinary Research