A Study on “Elevating Brand Visibility”: an Analysis of Marketing Strategies and Their Impact on Sales for Team Cycle World Pondicherry

A. Wasim Akram; S. Pougajendy

doi:10.36948/ijfmr.2023.v05i06.10680

A Study on “Elevating Brand Visibility”: an Analysis of Marketing Strategies and Their Impact on Sales for Team Cycle World Pondicherry

Author(s)	A. Wasim Akram, S. Pougajendy
Country	India
Abstract	The purpose of this project is to investigate the influence of marketing strategies on sales performance, with a special focus on 'Team Cycle World' in Pondicherry, a prominent cycle retailer. This study centers on the analysis of marketing initiatives and their repercussions on sales. A comprehensive examination is undertaken, encompassing various pivotal aspects: the assessment of brand visibility, the effectiveness of marketing strategies, customer engagement, promotional campaigns, and purchasing behavior. In the contemporary retail landscape, where customer preferences and behaviors are continually evolving, we delve into how innovative marketing approaches affect the consumer decision-making process across diverse sales scenarios. According to our findings, this research underscores the significance of brand visibility in enhancing sales performance and cultivating a competitive edge. Furthermore, this study delves into the critical importance of both online and offline advertising strategies and investigates consumer inclinations towards branded products compared to non-branded alternatives. This investigation aims to offer valuable insights into how Team Cycle World and similar businesses can optimize their marketing strategies to elevate brand visibility and, consequently, increase sales.
Keywords	Marketing strategies, Sales performance, Team Cycle World, Brand visibility, Customer engagement, Promotional campaigns, Purchasing behavior, Online advertising, Offline advertising, Consumer preferences
Field	Business Administration
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-12-30
Cite This	A Study on “Elevating Brand Visibility”: an Analysis of Marketing Strategies and Their Impact on Sales for Team Cycle World Pondicherry - A. Wasim Akram, S. Pougajendy - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.10680
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.10680
Short DOI	https://doi.org/gtbtkh

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A Study on “Elevating Brand Visibility”: an Analysis of Marketing Strategies and Their Impact on Sales for Team Cycle World Pondicherry

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