Revolutionizing Healthcare: The Pivotal Role of Digital Marketing in the Modern Healthcare Industry

Author(s)	Asma Shaikh, Harita CK, Arina Mullick, Varun Gadia
Country	India
Abstract	The transformative influence of digital marketing on healthcare is evident, showcasing platforms that exemplify its impact. This article explores the role in reshaping patient engagement, enhancing accessibility, and personalizing healthcare through innovative strategies. The success of these platforms underscores the evolving impact of digital marketing, fostering trust, community building, and positive change in the healthcare industry.
Keywords	Healthcare, Digital marketing, Hidoc Dr, Patient engagement, Accessibility, Social Media, Innovative strategies, Patient-centric care, Digital transformation, Online platforms, Data analytics, Personalized healthcare experience, Trust and credibility, Community building, Technology.
Field	Business Administration
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-12-30
Cite This	Revolutionizing Healthcare: The Pivotal Role of Digital Marketing in the Modern Healthcare Industry - Asma Shaikh, Harita CK, Arina Mullick, Varun Gadia - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.10963
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.10963
Short DOI	https://doi.org/gtbtj4

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International Journal For Multidisciplinary Research