International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Consumer Perception and Marketing Strategies for Promoting Bio-degradable Polymers in Transition Towards Circular Economy

Author(s) Dr. Poonam Singh, Namita Mane
Country India
Abstract Bio-degradable polymer base plastics represent an innovative solution over synthetic non-biodegradable plastic derived from fossil fuels, non-renewable energy, and feedstock that has the potential to provide considerable environmental benefits. The prefix "bio" indicates that biopolymers are biodegradable. The word "biodegradable" means that materials can be decomposed by bacteria, fungi, and yeast to the final products of biomass under anaerobic conditions—hydrocarbons and methane. Bioplastics are eco-friendly products that are not only highly bio-gradable and compostable, but also have robust rheological properties compared to fossil-based plastic products.The demand for biodegradable polymers is growing, owing to rising oil prices, which is the primary feedstock for plastic made from petroleum, as well as the difficulty of removing waste plastics from the environment. Biodegradable polymers have several advantages over synthetic polymers, including the ability to breakdown into non-hazardous chemicals in the environment. A new epoch of biodegradable polymers made from urban organic waste is now theoretically conceivable. This research is one of the novel approaches to examine what might lead to commercial acceptability of this biodegradable polymer from the perspective of customers rather than manufacturers. Conceptual model is developed to uncover psychological motivations that may cause customers to migrate from a linear to a circular economy, with the goal of better understanding what motivates customers to switch to bio-degradable plastic made from municipal organic waste. We discovered that having a green self-identity has a beneficial impact on perceived value, which leads to a shift in buying behavior intention. Self-congruity also helps to control the relationship.
Keywords Bio-degradable, Polymer, Circular economy, Green environment, Organic
Field Business Administration
Published In Volume 5, Issue 6, November-December 2023
Published On 2023-12-30
DOI https://doi.org/10.36948/ijfmr.2023.v05i06.11325
Short DOI https://doi.org/gtbtf4
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