Efficacy and Hurdles of Carbon Footprint Labels in Shaping Consumer Choices

R. Manju; Dr. A. Latha

doi:10.36948/ijfmr.2024.v06i01.11499

Efficacy and Hurdles of Carbon Footprint Labels in Shaping Consumer Choices

Author(s)	R. Manju, Dr. A. Latha
Country	India
Abstract	The purpose of this study is to look into the impact of carbon footprint labels on consumer behavior and to examine the benefits and challenges associated with their adoption. The goal of the study is to shed light on the obstacles that prevent consumers from incorporating carbon footprint labels into their decision-making processes and how well they work to encourage eco-friendly behavior. Both primary and secondary data are used in the study, which has a descriptive research design. Primary data is obtained through the use of a structured questionnaire, and secondary data is obtained from a variety of sources, such as websites, journals, and research papers. The results are interpreted using statistical techniques like weighted mean, frequency analysis, and Henry Garrett analysis. With the focus of the world on environmental sustainability, this study aims to address the barriers that prevent carbon footprint labels from being successfully incorporated into consumer choices. The legitimacy of such labels is weakened by a number of issues, including the absence of standardized measurement methodologies, consumer skepticism, and the possibility of greenwashing. A varied consumer landscape with variable product usage durations and influential factors is revealed by the data analysis. Customers are motivated to make environmentally conscious decisions by media coverage, corporate responsibility, and health concerns. Although a significant percentage appreciates carbon footprint labels as a means of promoting sustainable decisions, opinions and understanding regarding environmental friendliness vary widely. The analysis prioritizes factors associated with the advantages of carbon footprint labeling, suggesting that businesses who wear these labels have an edge over competitors and are encouraged to improve supply chain efficiency. In order to promote sustainability, the study highlights the importance of consumer awareness, company CSR profiles, and open information sharing.
Keywords	Carbon footprint labels, Environment sustainability, Greenwashing, Corporate responsibility, CSR Profile, Green practices.
Field	Arts
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-01-04
Cite This	Efficacy and Hurdles of Carbon Footprint Labels in Shaping Consumer Choices - R. Manju, Dr. A. Latha - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.11499
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.11499
Short DOI	https://doi.org/gtdsc4

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Efficacy and Hurdles of Carbon Footprint Labels in Shaping Consumer Choices

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