Brand Accounting- a Hard Rock to Drill

Goutam Chatterjee

doi:10.36948/ijfmr.2023.v05i06.11506

Brand Accounting- a Hard Rock to Drill

Author(s)	Goutam Chatterjee
Country	India
Abstract	This paper delves into brand accounting, emphasizing its distinctiveness from Goodwill and advocating for a separate accounting system. Using the 'Lion Marka' case illustrates how brand valuation, centred on visual elements like logos and names, differs from the broader spectrum of Goodwill. The paper's objectives include: Developing precise methods for brand quantification. Integrating brand value into accounting systems. Providing insights for strategic decision-making. It highlights the advantages of brand accounting, such as enhanced financial reporting transparency and informed decision-making, while acknowledging challenges like subjectivity and the dynamic nature of brands. The literature review explores ongoing debates on measuring brand value, its impact on financial reporting, and the role of disclosure. The future of brand accounting anticipates standardization, integration into ESG reporting, and the use of advanced technologies like AI. The significance of brand accounting lies in its ability to enhance transparency, inform decision-making, and contribute to strategic resource allocation. Practical implications encompass risk management, investor relations, brand management strategies, and cross-functional collaboration. The paper concludes by emphasizing the evolving landscape of brand accounting, its pivotal role in financial reporting, and its integration into contemporary business practices. As stakeholders integrate these insights, brand accounting is poised to be crucial to financial management and decision-making in the dynamic business environment.
Keywords	Keywords: Intangible Assets, Goodwill, Generalizability, Brand Valuation Reserve, AI (Artificial intelligence), ESG Reporting.
Field	Mathematics > Economy / Commerce
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-12-31
Cite This	Brand Accounting- a Hard Rock to Drill - Goutam Chatterjee - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.11506
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.11506
Short DOI	https://doi.org/gtbtb8

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Brand Accounting- a Hard Rock to Drill

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