Digital Marketing

Author(s)	Usha Venkatesh
Country	India
Abstract	This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. This paper mainly studies the development history of digital marketing and existing significance including the difference and contact between digital marketing and traditional advertising and also the relationship between digital marketing and the Internet industry. The purpose of the undertaken study is to examine the effectiveness of online digital media advertising and also about emerging media options used for marketing.
Keywords	Media, Marketing, Digital, Internet and Advertising
Field	Business Administration
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-01-03
Cite This	Digital Marketing - Usha Venkatesh - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.11695
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.11695
Short DOI	https://doi.org/gtdr6v

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International Journal For Multidisciplinary Research