A Study on Customer Relationship Management through Customer Satisfaction, Loyalty, and Profitability of Nestle India Limited

Author(s)	BASSAM TANWEER, RADHIKA AGARWAL, JAYESH SONI, BHATRUHARI RAY
Country	India
Abstract	This research paper explores the customer relationship management (CRM) practices of Nestle India, a leading food and beverage company. The study is based on primary data collected through interviews with Nestle India’s CRM team and secondary data from academic literature and industry reports. The paper investigates the various channels and technologies used by Nestle India to manage its customer relationships, including social media, email, and phone. It also examines how the company collects and analyzes customer data to gain insights into their preferences, behaviors, and needs. The paper highlights Nestle’s India efforts to personalize its marketing messages, offer relevant product recommendations, and improve customer experiences through its CRM initiatives.
Keywords	Customer relationship, Customer-centric, Customer loyalty, Customer satisfaction.
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-01-18
Cite This	A Study on Customer Relationship Management through Customer Satisfaction, Loyalty, and Profitability of Nestle India Limited - BASSAM TANWEER, RADHIKA AGARWAL, JAYESH SONI, BHATRUHARI RAY - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.11887
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.11887
Short DOI	https://doi.org/gtfmtv

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research