International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Role of Artificial Intelligence in Marketing: A Paradigm Shift

Author(s) Bharathi N S, Manjunath S R, Hemantha M S, Praveen H A
Country India
Abstract "A Paradigm Shift" describes how AI is revolutionising marketing tactics. It represents a fundamental shift in the way that marketers view, interact with, and target customers. Better consumer interaction, more precise ad targeting, and more efficient decision-making are all made possible by AI's ability to provide data-driven insights, personalised experiences, predictive analytics, and automation in marketing efforts. This change signals a move towards AI-powered marketing methods that are more effective, accurate, and customised.
The study explains the influence of Artificial intelligence in marketing and discusses how artificial intelligence causes remarkable growth and differences in marketing. The study also focuses on the future of artificial intelligence in marketing. AI's impact on marketing has already resulted in notable improvements in efficiency, customisation, and decision-making. Future developments in personalization, content production, and ethical issues are all promising applications of AI in marketing that will influence the field for years to come.
Keywords Artificial intelligence, marketing, future scope, paradigm shift, experiential marketing
Field Business Administration
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-01-15
Cite This Role of Artificial Intelligence in Marketing: A Paradigm Shift - Bharathi N S, Manjunath S R, Hemantha M S, Praveen H A - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.11924
DOI https://doi.org/10.36948/ijfmr.2024.v06i01.11924
Short DOI https://doi.org/gtdr4k
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