International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Future of Private Labels in India - Challenges Ahead

Author(s) Dr. Sonali B. Deogirikar
Country India
Abstract Emergence of private labels in India is due to immense growth of organized retail. Lower prices and consequentially higher profit margins are the major benefits of private labels. The competition and challenges faced by private labels in changing retail scenario are discussed in the paper below. Private labels should be treated at par with national brands. And the efforts to be taken by retailers in terms of branding, packaging and promotion are crucial and vital. The share of private labels in the success of retail sector should be structured.
Field Mathematics > Economy / Commerce
Published In Volume 4, Issue 1, January-February 2022
Published On 2022-01-27
DOI https://doi.org/10.36948/ijfmr.2022.v04i01.12093
Short DOI https://doi.org/gtgs7g
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