Perfume - Consumer Preference

Author(s)	SAHANA M
Country	India
Abstract	This study explores various aspects that contribute to the success of a product, enhancing standards and efficiency for businesses. It focuses on understanding customer preferences for brands and designers, highlighting competitiveness in the market. The results reveal consumer choices regarding bottle designs and shapes, shedding light on their attention during perfume selection. The importance of brand image and individual fragrance preferences plays a crucial role in understanding consumer buying behaviour, forming a key strategy to cater to their preferences and build brand loyalty.
Keywords	Fragrance, perfume, consumers, brand image, product design, purchase decision
Field	Business Administration
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-01-30
Cite This	Perfume - Consumer Preference - SAHANA M - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12577
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.12577
Short DOI	https://doi.org/gtghm3

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International Journal For Multidisciplinary Research