International Journal For Multidisciplinary Research

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An Impact of Marketing Strategies on Sales Enhancement of Software Applications with Reference to Pune Region – A Study

Author(s) Swapnil Kamalakar, Dr. Ghousia Imam
Country India
Abstract The present research depicted the impact of marketing strategies on sales enhancement of software applications with reference to the Pune region. In this research, multiple marketing strategies such as digital marketing, social media management, inside sales, direct sales, email campaigns, etc. were identified and thoroughly studied. The said marketing strategies were considered on the basis of the researcher’s 10+ years of work experience in sales and marketing, interacting with industry leaders and domain experts in the field of sales and marketing.
The research experimentally investigated the impact of multiple marketing strategies on sales enhancement of software applications with reference to the Pune region. The participants (Sales and Marketing professionals = 35) were randomly chosen and were circulated an online questionnaire. This study helped in the identification of optimum sales strategies, helped in deriving the optimum combination of sales strategies, and concluded how these strategies have an impact on sales enhancement of software applications.
It was observed that the sales and marketing strategies have a positive impact on the enhancement of software sales with reference to the Pune region. The study shows that companies use multiple sales and marketing strategies for sales enhancement of software applications.
Keywords social media, digital marketing, marketing strategies
Field Business Administration
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-01-27
Cite This An Impact of Marketing Strategies on Sales Enhancement of Software Applications with Reference to Pune Region – A Study - Swapnil Kamalakar, Dr. Ghousia Imam - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12580
DOI https://doi.org/10.36948/ijfmr.2024.v06i01.12580
Short DOI https://doi.org/gtghm2
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