International Journal For Multidisciplinary Research

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Impact of Online Audio Streaming Platforms on Youths: A Case Study of Vijayapura

Author(s) Philomina, Tahmeena Nigar Sultana
Country India
Abstract In these days’ online audio streaming service also considered as one of the revenue generated platforms of streaming platforms. Audio Streaming services also includes subscription charges as well as video streaming platforms like Netflix and amazon prime video. Audio streaming platforms saves listeners time and it is also easy to access. Last few years’ audio streaming platform gaining too much of popularity because of it has many choices, maximum number of music collections and quality of music. So it’s absolutely draws to itself to youth. In India Spotify is the number one audio streaming application, Gaana, Wink Music, Jio Saavn, Apple music, Youtube music, Amazon Prime Music and many other audio streaming services gaining more popularity day by day. So, the main purpose of this study is to know how youths are engaged with audio streaming platforms and to examine how audio streaming services are stressbuster of youngsters. For this study descriptive research design was adopted and the primary data is collected through the survey method by using structured interview schedule. The responses were collected through the google form. The area of the study is Vijayapura District of Karnataka State. A total 160 respondents were selected. It is found from the study that youth are agree with most of the time on online audio streaming platform and they satisfied with listening music on audio streaming applications.
Keywords Audio Steaming, Spotify, Music, music listeners, Youth.
Field Sociology > Journalism / Media
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-01-30
Cite This Impact of Online Audio Streaming Platforms on Youths: A Case Study of Vijayapura - Philomina, Tahmeena Nigar Sultana - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12600
DOI https://doi.org/10.36948/ijfmr.2024.v06i01.12600
Short DOI https://doi.org/gtghmr
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