International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Investigative Study on Celebrity Worship Motives on Customer-brand-relationship (CBR) Towards Tele-Communication Industry in Bangladesh

Author(s) Md. Amran Hossain, Md. Safayet Hossen, Abdul Ahad, H.L.Neel Wasantha
Country Bangladesh
Abstract The method of using celebrity worships motives has a dynamic strategy used in worldwide including developing countries like Bangladesh. Basically, this research papers determines to find out how the Celebrity Worship Motives (CWM) involve to building customer brand relationship among with consumer via a psychological bond. Celebrity Worship Motives (CWM) strengthens the effectiveness of celebrity endorsement to evaluate the brands in Telecommunication sector. Meanwhile, celebrity endorsement is a critical factor and required to evaluate towards the brand endorsement in Tele-communication in Bangladesh. Customer brand relationship (CBR) has been examined within empirically tested with CWM. It has found to be significant research value within celebrity endorsements in Tele-communicant sector. CWM has been tested in this research to evaluate the effectiveness of brand behavior. According to this research paper mostly focus on Bangladeshi context on the perception of customer on celebrity endorsement (CN) with reference to Customer Brand Relationship behavior (CBR) which has significantly remarks on position in Tele-communication. To conduct a research the primary data followed by survey method. Basically questionnaire was the main research instrument and 200 respondents were considered for the final analysis for the survey. Respectively the sample was used in multiple stages to analysis the data along with both descriptive and inferential statistics were also used to analyze the data. On the other hand Hypotheses were tested by using Pearson correlational analysis via 2 tailed tests, correlational analysis, Anova Test, KMO. The relationship between celebrity worship motives (CWM) and Customer Brand Relationship (CBR) towards the endorsed Tele-Communication brand was found to be important in the findings. This research paper concludes a practical implication by explaining the Tele-communication sector how the CWM relates with CBR whilst suggesting propositions for the future studies accordingly.
Keywords Celebrity Endorsement, Customer Brand Relationship, Celebrity Worship Motives, Service Sector Brands, Tele- Communication, Bangladesh
Field Business Administration
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-01-28
Cite This Investigative Study on Celebrity Worship Motives on Customer-brand-relationship (CBR) Towards Tele-Communication Industry in Bangladesh - Md. Amran Hossain, Md. Safayet Hossen, Abdul Ahad, H.L.Neel Wasantha - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12646
DOI https://doi.org/10.36948/ijfmr.2024.v06i01.12646
Short DOI https://doi.org/gtghk7
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2 Cover Page Vol 6 Isu 1

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com