Evaluating the Effectiveness of Social Media Marketing Strategies in Enhancing Brand Awareness and Customer Engagement

Author(s)	Aarushi Bansal
Country	India
Abstract	Effective marketing is paramount for a company's survival, capable of yielding significant returns when executed proficiently. Conversely, poor marketing can be costly and yield minimal results, potentially leading to the demise of the company. Therefore, prior to embarking on marketing initiatives, thorough research is imperative. This paper delves into how individuals across various age groups perceive social media companies, aiming to provide insights that can guide informed marketing decisions
Keywords	Effective Marketing, Company Survival, Costly Poor Marketing
Field	Sociology > Journalism / Media
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-02-02
Cite This	Evaluating the Effectiveness of Social Media Marketing Strategies in Enhancing Brand Awareness and Customer Engagement - Aarushi Bansal - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12714
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.12714
Short DOI	https://doi.org/gtgs6s

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