A Study on Consumer Behaviour Towards Canon Printers (With Special Reference to Excite Inc.)

Author(s)	I.DINESHKUMAR, T.CHANDRAMOHAN
Country	India
Abstract	This research aims to delve into the intricate realm of consumer behavior towards Canon printers, with a particular focus on Excite Inc. The study is designed to accomplish three primary objectives: first, to examine the level of awareness among consumers regarding Canon printers; second, to identify the factors that significantly influence consumer preferences towards Canon printers; and third, to gauge the satisfaction levels of consumers using Canon printers.
Keywords	Consumer Behavior, Satisfaction Levels, Marketing Strategies,Product Strategies
Field	Business Administration
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-02-04
Cite This	A Study on Consumer Behaviour Towards Canon Printers (With Special Reference to Excite Inc.) - I.DINESHKUMAR, T.CHANDRAMOHAN - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12836
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.12836
Short DOI	https://doi.org/gtgs5t

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International Journal For Multidisciplinary Research