International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Customer Satisfaction on Service Quality (With Special Reference to State Bank of India in Visakhapatnam District)

Author(s) Dr. P. Sree Devi, Dr. D. Appala Raju, Dr. M. Ramesh
Country India
Abstract The rapid modernization of information technology and increasing competition in the financial sector has changed the landscape of the financial industry in recent decades. In most of the cases new technologies adopted in the financial industry gave the customers more freedom and convenience than ever. In the era of steep competition, the superior service quality is the vital, critical factor which can differentiate and improve organization’s performance. There is enough evidence that demonstrates the strategic benefits of quality in contributing to market share and return on investment. Measuring service quality in the service sector particularly in the banking sector is more difficult than measuring the quality of manufactured goods. Moreover satisfaction of customer depends upon service quality and service quality is increasingly offered as a strategy by marketers to position themselves more effectively in the market place. Therefore, the paper largely focuses upon the service quality through the SERVQUAL model in the select bank of select region and the methodology of the study is purely based on the primary data by conducting survey to identify customer satisfaction on service quality in the select bank.
Keywords Financial Industry, Steep competition, Service quality, SERVQUAL model.
Field Business Administration
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-02-02
Cite This Customer Satisfaction on Service Quality (With Special Reference to State Bank of India in Visakhapatnam District) - Dr. P. Sree Devi, Dr. D. Appala Raju, Dr. M. Ramesh - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.12844
DOI https://doi.org/10.36948/ijfmr.2024.v06i01.12844
Short DOI https://doi.org/gtgs5m
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com