Changing Consumer Behavior Towards Emerging Shopping Malls: A Sociological Analysis

Author(s)	Navneet Saini, Kajal Sharma
Country	India
Abstract	This paper paints a comprehensive picture of the changing Consumer Behavior towards Shopping Malls. An attempt has been made to investigate the different components that influence the consumer behavior towards emerging shopping mall. This literature review found that the customers do not go shopping malls only for the sake of shopping but for the entertainment. Different studies denote that various kind of factors are responsible that make the customers prefer shopping in big malls. The analysis drawn out in this paper will definitely help the retailers or shopkeepers to make changes if any in the shopping malls in order to attract maximum customers thereby satisfying their needs and making other important changes for the development of a mall.
Keywords	Consumer, Culture, Behavior, Shopping, Malls, Experience.
Field	Sociology
Published In	Volume 4, Issue 6, November-December 2022
Published On	2022-12-31
Cite This	Changing Consumer Behavior Towards Emerging Shopping Malls: A Sociological Analysis - Navneet Saini, Kajal Sharma - IJFMR Volume 4, Issue 6, November-December 2022. DOI 10.36948/ijfmr.2022.v04i06.1297
DOI	https://doi.org/10.36948/ijfmr.2022.v04i06.1297
Short DOI	https://doi.org/grk5d2

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research