Reviewing the Role of E-commerce Platforms in Promoting Entrepreneurship: A Comparative Study of Online Marketplaces

Author(s)	Sh. Ram Murti
Country	India
Abstract	This research paper investigates the role of E-commerce platforms in promoting entrepreneurship, with a focus on the comparative study of online marketplaces, particularly Amazon Marketplace. The primary objectives of the study were to examine the diversity of products and market penetration, analyze customer satisfaction and reviews, assess the inclusivity of seller profiles and business scales, explore competitive pricing strategies, evaluate seller-platform interaction, identify emerging challenges, and scrutinize innovation and adaptability among sellers. The research employed a mixed-methods approach, combining qualitative content analysis of relevant literature with a quantitative analysis of fictional data gathered from Amazon Marketplace.
Keywords	E-commerce platforms, Entrepreneurship, Online marketplaces, Amazon Marketplace, Market penetration
Published In	Volume 5, Issue 1, January-February 2023
Published On	2023-01-30
Cite This	Reviewing the Role of E-commerce Platforms in Promoting Entrepreneurship: A Comparative Study of Online Marketplaces - Sh. Ram Murti - IJFMR Volume 5, Issue 1, January-February 2023. DOI 10.36948/ijfmr.2023.v05i01.13043
DOI	https://doi.org/10.36948/ijfmr.2023.v05i01.13043
Short DOI	https://doi.org/gtjt5b

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International Journal For Multidisciplinary Research