International Journal For Multidisciplinary Research

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A Critical Analysis on the Factors Impacting the Consumers Adoption of Fitness Applications on Smartphones

Author(s) Vishwanath Swaminathan, Santosh Kumar Pattanayak
Country India
Abstract Despite the all-pervasive impact of smartphones on day-today life of human beings, the adoption of mobile apps for fitness tracking has however been observed as low. The objective of this research paper is to look at some of the key factors that influence consumers at large in adopting mobile app for fitness tracking. Apart from undertaking a detailed data analysis on the various demographics to which the consumers belong, the content analysis validates the importance of behavioral characteristic techniques which have evolved over a period of time in recent years to describe the positive and negative impacts of both internal and external environment on the consumers. The paper is intended to be a good reference point for the marketing professionals as well as software vendors to have a thorough understanding on the adoption of fitness apps as per usage preferences.
Keywords Adoption, Usage, influencers, user behaviour, motivational triggers, Content analysis
Field Sociology > Administration / Law / Management
Published In Volume 5, Issue 1, January-February 2023
Published On 2023-01-07
Cite This A Critical Analysis on the Factors Impacting the Consumers Adoption of Fitness Applications on Smartphones - Vishwanath Swaminathan, Santosh Kumar Pattanayak - IJFMR Volume 5, Issue 1, January-February 2023. DOI 10.36948/ijfmr.2023.v05i01.1316
DOI https://doi.org/10.36948/ijfmr.2023.v05i01.1316
Short DOI https://doi.org/grmjr6
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