Consumer Buying Behaviour Towards Social Media

Author(s)	N.Giri, B.Pavithra, K.Gnanasundari
Country	India
Abstract	The digital age, platforms like Facebook, Instagram, and Twitter have transcended mere social networks, transforming into dynamic marketplaces where individuals not only connect but also shape their purchasing preferences. To analyze the consumer buying behavior towards social media this study has been taken. 50 samples were collected. To find out the socio economic profile and consumer buying behavior towards social media. The collected data were analyzed using simple percentage method and Garrett ranking . The findings states that instagram use on daily basis. The customers are highly satisfied in buying behavior on social media.This study states that the role of influencers, targeted advertising, and of trends has transformed social media into a bustling marketplace where every click, like, and share contributes to the consumer choices.
Keywords	Consumer, Social media, Buying behavior, Influencers
Field	Sociology
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-02-15
Cite This	Consumer Buying Behaviour Towards Social Media - N.Giri, B.Pavithra, K.Gnanasundari - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.13393
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.13393
Short DOI	https://doi.org/gthqmt

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International Journal For Multidisciplinary Research