International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Consumer and Retailer Perception on Circular Fashion Approach

Author(s) Rubaiat Binta Mustafiz Muna, Shabrina Kabir, Abdullah Ahmed, Sadia Hashem
Country Bangladesh
Abstract The massive expansion in garment consumption over the previous few decades have had a significant environmental impact. There is a significant amount of waste in this apparel as a result of fast fashion and the increasing manufacture of low-quality clothing. The project's purpose is to explore the feasibility of enhancing the practice of circular fashion in Dhaka and making it more successful toward the goal of sustainable consumption and circular economies. Survey questionnaires and comments from customers and retailers help to better understand people's attitudes toward this sort of behaviour. The development and refinement of both market strategy and the growth of new markets are advantages of this study for retailers. Additionally, customers have the option to defend the circular fashion strategy. Consumers may also rationalize the circular fashion strategy by using terms such as reuse or recycling, second-life retailing, cloth renting and swapping, and short-term renting.
Keywords Circular Fashion, Retailer, Consumer, Fast Fashion, Survey, Questionnaires, Textile, Sample Size, SPSS, Framework.
Field Business Administration
Published In Volume 5, Issue 1, January-February 2023
Published On 2023-01-11
Cite This Consumer and Retailer Perception on Circular Fashion Approach - Rubaiat Binta Mustafiz Muna, Shabrina Kabir, Abdullah Ahmed, Sadia Hashem - IJFMR Volume 5, Issue 1, January-February 2023. DOI 10.36948/ijfmr.2023.v05i01.1365
DOI https://doi.org/10.36948/ijfmr.2023.v05i01.1365
Short DOI https://doi.org/grpdq5
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