Localization Strategies for Bootstrapped Startups in Indian Market

Author(s)	Sriganesh Phutela
Country	India
Abstract	Through extensive research encompassing approximately 100 nascent enterprises, the researchers have delved into the intricate ecosystem of bootstrap startups in India. An illuminating revelation emerged as the majority of these budding ventures embarked on their entrepreneurial journey by financing their endeavors through personal savings. This profound insight shed light on the grit and determination of these entrepreneurs
Keywords	Small business, Indian marketplace, unicorns, Startups
Field	Sociology > Economics
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-02-27
Cite This	Localization Strategies for Bootstrapped Startups in Indian Market - Sriganesh Phutela - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.13752
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.13752
Short DOI	https://doi.org/gtktjd

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International Journal For Multidisciplinary Research