International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Localization Strategies for Bootstrapped Startups in Indian Market

Author(s) Sriganesh Phutela
Country India
Abstract Through extensive research encompassing approximately 100 nascent enterprises, the researchers have delved into the intricate ecosystem of bootstrap startups in India. An illuminating revelation emerged as the majority of these budding ventures embarked on their entrepreneurial journey by financing their endeavors through personal savings. This profound insight shed light on the grit and determination of these entrepreneurs
Keywords Small business, Indian marketplace, unicorns, Startups
Field Sociology > Economics
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-02-27
DOI https://doi.org/10.36948/ijfmr.2024.v06i01.13752
Short DOI https://doi.org/gtktjd
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E-ISSN 2582-2160
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