International Journal For Multidisciplinary Research

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A Study on the Impact of Social Media Platforms and Financial Advertisements on Youth and Their Lifestyle in Mumbai

Author(s) Isshikaa Kaur Jaggi, Rakesh Nair
Country India
Abstract An extensive research endeavour spanning an entire year investigates the complex interplay among financial advertisements, social media platforms, and the lifestyles of the youth residing in Mumbai. Commencing with the formation of a riding school, the research investigates a range of operational facets, including financial resources, equine grooming operations, and strategic partnerships with Mahalaxmi Racecourse. By employing SPSS software for comprehensive statistical analyses, this study reveals significant findings regarding the impact of social media on young individuals' body image, lifestyle preferences, and financial decision-making.

Fundamentally, the results demonstrate a noteworthy positive association between the utilization of visual social media platforms and apprehensions regarding body image, thereby emphasizing the psychological ramifications of online exposure. Furthermore, the study demonstrates a significant correlation between heightened social media utilization and a deterioration in both physical and mental health, underscoring the importance of developing a more nuanced comprehension of digital participation. Regression analyses illuminate the influential effect that financial advertisements have on the investment propensity and consumer decisions of young individuals.

The research additionally underscores the significant impact that social media has on the way of life of the youth in Mumbai, acknowledging both favourable and unfavourable aspects. It is worth noting that age and educational background are not considered substantial factors in determining social media influence. This emphasizes the need to acknowledge and account for individual variations in digital engagement.

Moving forward, it is suggested that further investigation be conducted into particular categories of content found on social media platforms that have a substantial influence on body image concerns and lifestyle choices. It is recommended to conduct long-term analyses of the relationship between social media usage and well-being in order to gain a more comprehensive understanding of causality and durable effects. Furthermore, the study promotes the investigation of cultural subtleties that impact social media, the ethical implications of financial advertising, and the influence of peer relationships on social media on the decisions and behaviours of young people.

In summary, this study reveals a complex and multifaceted account of the dynamic relationship among financial advertisements, social media, and the way of life of young individuals residing in Mumbai. Academics, policymakers, and practitioners will benefit from the findings, which urge a comprehensive comprehension of the digital influence on the younger generation. The study not only investigates immediate conjectures but also establishes a groundwork for subsequent inquiries into the continuously developing domain of the influence of social media on the conduct and welfare of young individuals.
Keywords finance, stock market, social media, finance industry
Field Sociology > Banking / Finance
Published In Volume 6, Issue 1, January-February 2024
Published On 2024-02-29
Cite This A Study on the Impact of Social Media Platforms and Financial Advertisements on Youth and Their Lifestyle in Mumbai - Isshikaa Kaur Jaggi, Rakesh Nair - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.13927
DOI https://doi.org/10.36948/ijfmr.2024.v06i01.13927
Short DOI https://doi.org/gtkth5
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