E-commerce: India's Business of the Future

Author(s)	Mudasir Ahmad Parray
Country	India
Abstract	In India, the e-commerce business is expanding rapidly and shows no signs of slowing down. The introduction of smart phones, rising internet penetration, and shifting customer behavior are some of the factors propelling the growth of e-commerce in India. This paper examines the state of e-commerce in India now, highlights significant trends, talks about potential and problems, and offers predictions for the industry's future. The study's foundation is a thorough examination of scholarly works, business publications, and professional judgments.
Keywords	Keywords: E-commerce, customer behavior, internet penetration, technology adoption, mobile commerce
Field	Business Administration
Published In	Volume 6, Issue 1, January-February 2024
Published On	2024-02-27
Cite This	E-commerce: India's Business of the Future - Mudasir Ahmad Parray - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.14060
DOI	https://doi.org/10.36948/ijfmr.2024.v06i01.14060
Short DOI	https://doi.org/gtktgz

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