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International Journal For Multidisciplinary Research
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Volume 6 Issue 4
July-August 2024
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Influencer Marketing Across Cultures: Strategies and Impact
Author(s) | Dr. Pawan Pant |
---|---|
Country | India |
Abstract | Influencer marketing has emerged as a key component of contemporary brand communication strategies because it provides exceptional chances to interact with a wide range of people across cultural divides. This study examines the subtleties of influencer marketing tactics used in diverse cultural contexts and assesses how they affect customer behavior and brand performance. We investigate how brands negotiate cultural variations, modify content, and choose influencers to effectively resonate with target audiences globally through a thorough analysis of the research and case studies. We also examine the moral and legal issues that arise when cross-cultural influencers work together. This paper offers practical insights for marketers looking to leverage influencer marketing in multicultural settings by examining growing trends and successful initiatives |
Keywords | Influencer marketing, Cultural contexts, Customer behavior, Brand performance, Cultural variations, Global target audiences, Ethical considerations |
Field | Business Administration |
Published In | Volume 6, Issue 1, January-February 2024 |
Published On | 2024-02-29 |
Cite This | Influencer Marketing Across Cultures: Strategies and Impact - Dr. Pawan Pant - IJFMR Volume 6, Issue 1, January-February 2024. DOI 10.36948/ijfmr.2024.v06i01.14186 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i01.14186 |
Short DOI | https://doi.org/gtktd3 |
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