The Commercialisation and Commodification of Bollywood Music

Author(s)	Aishani M Nanda
Country	India
Abstract	This study explores the evolution of Bollywood music. Shifts in consumer preferences and consequently commercialisation, the cultural impact of this shift and its larged commodification of Indian elements for mass consumption. The study analyses the changes in song structure and composition in Bollywood which is owed to westernisation of the film industry as well as consumer preferences. It also takes into account the origin of classical Indian compositions while providing context for general changes in Indian classical music over time- which is what Bollywood music stems from. Furthermore, it examines the commodification of songs due to the dilution of the industry and digitisation making music production easily accessible. It also explains the commercialisation of Bollywood music as a reaction- a response to consumer preferences as compared to an independent evolution caused by digitisation.
Keywords	Commercialisation, Commodification, Digitalisation, Bollywood music
Field	Sociology > Economics
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-03-18
Cite This	The Commercialisation and Commodification of Bollywood Music - Aishani M Nanda - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.14562
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.14562
Short DOI	https://doi.org/gtnkfq

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