International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
The Commercialisation and Commodification of Bollywood Music
Author(s) | Aishani M Nanda |
---|---|
Country | India |
Abstract | This study explores the evolution of Bollywood music. Shifts in consumer preferences and consequently commercialisation, the cultural impact of this shift and its larged commodification of Indian elements for mass consumption. The study analyses the changes in song structure and composition in Bollywood which is owed to westernisation of the film industry as well as consumer preferences. It also takes into account the origin of classical Indian compositions while providing context for general changes in Indian classical music over time- which is what Bollywood music stems from. Furthermore, it examines the commodification of songs due to the dilution of the industry and digitisation making music production easily accessible. It also explains the commercialisation of Bollywood music as a reaction- a response to consumer preferences as compared to an independent evolution caused by digitisation. |
Keywords | Commercialisation, Commodification, Digitalisation, Bollywood music |
Field | Sociology > Economics |
Published In | Volume 6, Issue 2, March-April 2024 |
Published On | 2024-03-18 |
Cite This | The Commercialisation and Commodification of Bollywood Music - Aishani M Nanda - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.14562 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i02.14562 |
Short DOI | https://doi.org/gtnkfq |
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E-ISSN 2582-2160
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