International Journal For Multidisciplinary Research

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Divided Ideals: Exploring the Relationship Between Political Color and the Importance of Core Political Values in Butuan City, Philippines

Author(s) Hanna Ruth A. Bonggot
Country Philippines
Abstract The theory of values by Shalom H. Schwartz posits that people’s values serve as the foundation and guiding principle when making decisions. This has been applied in many contexts to aid in the explanation of the various and unique values influencing political behavior including voting. However, studies also claim that an individual’s values may change over time depending on the context or the people’s experiences. While considered generally stable, studies would say that outside factors such as political color can impact voters as they serve as a “visual shorthand” that helps voters quickly identify the party or candidate that best aligns with their beliefs and values. The objective of this paper is to know if political color influences the importance of core political values of the Butuanon voters. A simple linear regression was employed to determine how the two variables used in the study – political color as the independent variable and core political values as the dependent variable – were related to each other. The result showed a statistically significant and positive relationship between the two variables. Political color does affect the importance of core political values which implies that voters in Butuan City who support certain political colors are more likely to give high importance to their identified core political values. Future research may explore longitudinal dynamics and comparative analyses to further elucidate the complex relationship between political color preferences and value prioritization.
Keywords political color, core political values, voting
Field Sociology > Politics
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-08
Cite This Divided Ideals: Exploring the Relationship Between Political Color and the Importance of Core Political Values in Butuan City, Philippines - Hanna Ruth A. Bonggot - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.14588
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.14588
Short DOI https://doi.org/gtmbgv
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