International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

AI-Powered Marketing: Transforming Consumer Engagement and Brand Growth

Author(s) Anish Tadimarri, Suhas Jangoan, Kapil Kumar Sharma, Ashokkumar Gurusamy
Country United States
Abstract This paper explores the profound impact of artificial intelligence (AI) on marketing strategies across various sectors. AI has revolutionized marketing practices by enabling personalized customer experiences, enhancing data analytics, and optimizing advertising campaigns. The paper examines case studies from companies like Alibaba, Sephora, and Toyota, highlighting how they leverage AI to improve customer engagement and drive sales. Additionally, it discusses the components of AI marketing, including machine learning and big data analytics, and their role in bridging the gap between data collection and actionable insights. Furthermore, the paper delves into the implications of AI for different aspects of marketing, such as email marketing, advertising, chatbots, predictive analysis, and dynamic pricing. By synthesizing insights from a diverse range of sources, this paper provides a comprehensive overview of the transformative impact of AI on modern marketing practices.
Keywords Artificial Intelligence, Marketing, Machine Learning, Big Data Analytics, Personalization, Customer Engagement, Advertising, Predictive Analysis, Dynamic Pricing, Case Studies
Field Engineering
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-04
Cite This AI-Powered Marketing: Transforming Consumer Engagement and Brand Growth - Anish Tadimarri, Suhas Jangoan, Kapil Kumar Sharma, Ashokkumar Gurusamy - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.14595
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.14595
Short DOI https://doi.org/gtmbgs
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com