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International Journal For Multidisciplinary Research
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Volume 6 Issue 5
September-October 2024
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Exploring the Role of Education and Awareness Campaigns in Shaping Consumer Behavior towards Green Products
Author(s) | Dr Jaya Uniyal |
---|---|
Country | India |
Abstract | This research paper investigates the pivotal role of education and awareness campaigns in influencing consumer behavior towards green products. As sustainability becomes increasingly important in consumer's decision making; it is an understanding the effectiveness of educational initiatives in promoting eco-friendly consumption is crucial for businesses and policy-makers. Through a comprehensive review of existing literature; this paper examines the mechanisms by which education and awareness campaigns impact consumer's perceptions, attitudes, and purchasing decisions regarding green products. Furthermore, it explores best practices and strategies for designing and implementing effective educational interventions to foster sustainable consumption patterns. By synthesizing insights from various disciplines including marketing, psychology, and environmental studies; this paper offers valuable insights for practitioners and policy-makers seeking to promote sustainability through consumer education!!! |
Keywords | Advertising, Cultural Diversity, Global Communication, Globalization, Cultural Awareness. |
Published In | Volume 6, Issue 2, March-April 2024 |
Published On | 2024-03-20 |
Cite This | Exploring the Role of Education and Awareness Campaigns in Shaping Consumer Behavior towards Green Products - Dr Jaya Uniyal - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15324 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i02.15324 |
Short DOI | https://doi.org/gtnj8v |
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