International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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The Impact of Corporate Social Responsibility Initiatives on Brand Reputation and Consumer Behavior

Author(s) Payal Goyal, Chandani Sharma
Country India
Abstract Corporate Social Responsibility (CSR) initiatives have become increasingly important in shaping brand reputation and influencing consumer behavior globally. This paper presents a comparative study across multiple countries to analyze the impact of CSR initiatives on brand reputation and consumer behavior. Drawing upon existing literature and empirical data, this research investigates how CSR activities influence brand perception, consumer attitudes, and purchasing behavior in different cultural contexts. By examining case studies and conducting surveys, the study aims to provide insights into the effectiveness of CSR strategies in enhancing brand reputation and fostering positive consumer engagement. The findings contribute to understanding the cross-cultural variations in the relationship between CSR initiatives, brand reputation, and consumer behavior, offering implications for multinational corporations seeking to implement CSR strategies effectively across diverse markets.
Keywords Corporate Social Responsibility, Brand Reputation, Consumer Behavior, Cross-cultural Study, Comparative Analysis
Field Business Administration
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-20
Cite This The Impact of Corporate Social Responsibility Initiatives on Brand Reputation and Consumer Behavior - Payal Goyal, Chandani Sharma - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15326
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.15326
Short DOI https://doi.org/gtnj8s
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E-ISSN 2582-2160
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