International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 5
September-October 2024
Indexing Partners
The Impact of Corporate Social Responsibility Initiatives on Brand Reputation and Consumer Behavior
Author(s) | Payal Goyal, Chandani Sharma |
---|---|
Country | India |
Abstract | Corporate Social Responsibility (CSR) initiatives have become increasingly important in shaping brand reputation and influencing consumer behavior globally. This paper presents a comparative study across multiple countries to analyze the impact of CSR initiatives on brand reputation and consumer behavior. Drawing upon existing literature and empirical data, this research investigates how CSR activities influence brand perception, consumer attitudes, and purchasing behavior in different cultural contexts. By examining case studies and conducting surveys, the study aims to provide insights into the effectiveness of CSR strategies in enhancing brand reputation and fostering positive consumer engagement. The findings contribute to understanding the cross-cultural variations in the relationship between CSR initiatives, brand reputation, and consumer behavior, offering implications for multinational corporations seeking to implement CSR strategies effectively across diverse markets. |
Keywords | Corporate Social Responsibility, Brand Reputation, Consumer Behavior, Cross-cultural Study, Comparative Analysis |
Field | Business Administration |
Published In | Volume 6, Issue 2, March-April 2024 |
Published On | 2024-03-20 |
Cite This | The Impact of Corporate Social Responsibility Initiatives on Brand Reputation and Consumer Behavior - Payal Goyal, Chandani Sharma - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15326 |
DOI | https://doi.org/10.36948/ijfmr.2024.v06i02.15326 |
Short DOI | https://doi.org/gtnj8s |
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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