International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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India's Unicorn Startup

Author(s) Samriti Arora
Country India
Abstract This study investigates the rise of unicorn startups, valued at over $350 billion as of March
2024, focusing on their existence, growth factors, and their impact on the Indian economy. It
examines various startup schemes that are provided by the government, especially to women
entrepreneurs. Furthermore, it explores sectors that significantly contribute to growth, such as
E-commerce, Fintech, and Healthtech, along with a geographical breakdown of unicorn
startups, with Bangalore emerging as a major hub. Major factors influencing startups include
product uniqueness, business model, population, and internet adoption. Additionally, the
study highlights how internet adoption and digital innovation assist startups in growing and
achieving unicorn status. It also examines the average time taken for a unicorn startup to
emerge in India, considering factors influencing its growth. Moreover, it evaluates the impact
of unicorn startups on GDP growth and employment opportunities.
Keywords Initial Public Offering (IPO), Merger and Acquisition, Incubators and accelerators, Marketing, GDP, Capital raise, Bootstrapping, Special Purpose Acquisition Company (SPAC).
Field Business Administration
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-01
Cite This India's Unicorn Startup - Samriti Arora - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15703
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.15703
Short DOI https://doi.org/gtpw9s
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