Online Consumer Behavior : Digital Platform

Author(s)	Bala Udhaya Shabari.B, Anirudh Dhinesh Reddy, Bhuvan. P, Boyalla Niranjan, Chethur Simha.N, Ashwin Santosh
Country	India
Abstract	Consumer behavior has shifted as a result of e-commerce's rapid growth, which has led to an increase in online purchases. The current study examines customer behavior in relation to online purchasing and provides e-tailers with useful insights for developing marketing strategies.
Keywords	Consumer Behavior, Online Shopping, Online Consumer Behavior, Digital Shopping
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-06
Cite This	Online Consumer Behavior : Digital Platform - Bala Udhaya Shabari.B, Anirudh Dhinesh Reddy, Bhuvan. P, Boyalla Niranjan, Chethur Simha.N, Ashwin Santosh - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15773
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.15773
Short DOI	https://doi.org/gtp8nn

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