International Journal For Multidisciplinary Research

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OTT Media Consumption Habits of the Students and Its Impact on Their Behavioral Change: A Study in Jamshedpur City

Author(s) Mrs. Shalini Prasad, Dr. Rahul Amin
Country India
Abstract When the world was going through COVID-19, It was then the internet managed that the mode of entertainment drastically shifted to the small screens known as Over the top streaming platforms. where the user can customize their preferences. OTT is popular for its latest content and good storyline. It focuses on the quality of work rather than depending on commercial success. The objective of this research is to find out whether over-the-top channels have created an impact on the youth of Jamshedpur City. OTT has expanded its market, resulting in increased competition in the market, which can be considered a threat to large platforms such as YouTube. A sample of 600 internet users from institutes in Jamshedpur, the survey research design was used to collect primary data to check the response of the youth and a bar graph was used for anises of data. These technological advancements have paved the way for the recent trend of OTT video streaming services. Therefore, this research is an attempt to understand the impact of OTT media on youngsters and understand the watching preferences of OTT platforms, etc.
Keywords OTT platforms, subscription of OTT, youth, Impact, technology
Field Sociology > Journalism / Media
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-03-28
Cite This OTT Media Consumption Habits of the Students and Its Impact on Their Behavioral Change: A Study in Jamshedpur City - Mrs. Shalini Prasad, Dr. Rahul Amin - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15782
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.15782
Short DOI https://doi.org/gtppd8
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