International Journal For Multidisciplinary Research

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Evaluative Exploration of Data Monetisation Platform Capabilities

Author(s) Semen M. Levin, Ilya S. Levin
Country United Kingdom
Abstract The article explores the capabilities of various data monetization platforms, such as Gener8, Datacoup, Datawallet, and Swash, highlighting their innovative approaches, user benefits, ethical considerations, and privacy implications. Through comparative analysis, the study examines how these platforms transform personal data into economic value, offering users different methods for monetizing online behaviour, social media interactions, and web activity. Gener8, for instance, rewards users for ad viewing and enhances online shopping experiences, while Datacoup allows for direct data sales, emphasizing user consent and transparency. Swash offers a passive income model through a browser extension, prioritizing user privacy and employing blockchain technology for secure transactions. The article delves into the ethical and privacy concerns arising from data commodification, advocating for robust regulatory frameworks and transparency in data transactions. It concludes that while these platforms offer new opportunities for personal data monetization, they also necessitate careful consideration of privacy implications, underscoring the need for ongoing dialogue around the value of personal data and individuals' rights in the digital marketplace.
Keywords data monetisation platforms, personal data utilisation, online privacy and security, blockchain technology, user-centric monetisation, ethical considerations in data use, digital economy and personal data, data ownership, privacy policies in online platforms, financial benefits from data sharing
Field Computer > Data / Information
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-01
Cite This Evaluative Exploration of Data Monetisation Platform Capabilities - Semen M. Levin, Ilya S. Levin - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.15946
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.15946
Short DOI https://doi.org/gtpw9c
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