Consumer Perception Variations Brand Loyalty in Diverse Cultural Contexts

Ashlesha Prashant Kelkar; S. K. Reaj Uddin; Pranav Srinath Vasamsetty

doi:10.36948/ijfmr.2024.v06i02.16182

Consumer Perception Variations Brand Loyalty in Diverse Cultural Contexts

Author(s)	Ashlesha Prashant Kelkar, S. K. Reaj Uddin, Pranav Srinath Vasamsetty
Country	India
Abstract	In today's fiercely competitive markets, fostering brand loyalty is paramount for companies, reflecting their ability to cultivate enduring customer relationships. However, achieving this loyalty involves navigating a complex landscape where consumer sentiments intertwine with cultural dynamics. This study delves into this intricate relationship, illuminating how diverse societal norms, values, and traditions shape consumer behavior across regions and demographics. By examining existing literature and empirical research, this paper aims to untangle the cultural elements influencing brand perceptions and loyalty. Through meticulous analysis, we aim to uncover the cultural drivers steering consumer decision-making, providing valuable insights for businesses aiming to foster brand allegiance in a globalized, culturally diverse environment. Understanding cultural intricacies is not just academic but a practical necessity for businesses seeking growth and competitive advantage. By recognizing nuances within different cultural contexts, companies can tailor branding strategies to resonate with diverse consumer segments authentically. Moreover, comprehending cultural underpinnings helps navigate potential pitfalls, such as inadvertently alienating demographics. Thus, this research serves as a guide for businesses navigating global markets, offering actionable insights to cultivate brand loyalty transcending cultural boundaries.
Keywords	Brand loyalty, Cultural factors, Consumer behavior, Brand perceptions, Consumer decision-making, Cultural diversity.
Field	Sociology > Administration / Law / Management
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-02
Cite This	Consumer Perception Variations Brand Loyalty in Diverse Cultural Contexts - Ashlesha Prashant Kelkar, S. K. Reaj Uddin, Pranav Srinath Vasamsetty - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.16182
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.16182
Short DOI	https://doi.org/gtpw6c

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Consumer Perception Variations Brand Loyalty in Diverse Cultural Contexts

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