International Journal For Multidisciplinary Research

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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Study on Consumer Preference Towards Food Delivery Apps with Special Reference to Coimbatore City

Author(s) Dr V DEVAKI
Country India
Abstract This study was undertaken to examine the service quality, customer satisfaction, and over all consumer preference of food delivery Apps. Based on the result of this research, it is understood online food delivery apps helps customers in the easy and fast delivery of food. It gives every detail of the customer’s order thereby providing the best customer service. The study discloses that youngsters are more inclined to online food delivery system compared to elder people. The second most influencing factor is faster delivery and more restaurants option; the next most influencing factor is discounts and special offers. The changing lifestyle of the consumers and expansion of online food delivery in India has undoubtedly transformed the trends in online food ordering and delivery scenario
Keywords Customer preference, online, food delivery, safety, technology
Field Mathematics > Economy / Commerce
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-04
Cite This A Study on Consumer Preference Towards Food Delivery Apps with Special Reference to Coimbatore City - Dr V DEVAKI - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.16320
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.16320
Short DOI https://doi.org/gtp8k6

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