International Journal For Multidisciplinary Research

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Location Based Advertisement System

Author(s) Valarmathi C, Athavan A, Balachandhar C, Naveenkumar K, Sanchana. R, Josephine Ruth Fenitha
Country India
Abstract This research introduces a holistic framework aimed at seamlessly incorporating an advanced location-based advertisement system into web applications. The primary goal of this framework is to elevate user engagement and amplify the overall effectiveness of advertising strategies. At its core, the system leverages geospatial intelligence, harnessing the power of location-based data, and employs sophisticated algorithms to dynamically customize advertisements according to users' real-time locations. This dynamic adaptation ensures that users receive content that is not only pertinent to their interests but also contextually relevant based on their immediate surroundings. The integration of geospatial intelligence is a cornerstone of this framework, allowing the system to interpret and respond to the spatial context of users in real-time. By tapping into the wealth of location data, the system can discern users' proximity to various points of interest, businesses, or events, enabling advertisers to deliver messages precisely when and where they are most impactful. This approach marks a departure from traditional, less-targeted advertising methods, offering a more personalized and engaging experience for users. The framework's utilization of advanced algorithms plays a pivotal role in the success of the system. These algorithms continuously analyze user behavior, preferences, and contextual cues, adapting the content of advertisements to align with individual user profiles. This dynamic tailoring not only optimizes the relevance of advertisements but also ensures that users are presented with content that resonates with their immediate interests and needs. The result is a targeted advertising experience that goes beyond demographic segmentation, fostering a deeper connection between users and the promotional content they encounter.
Field Engineering
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-05
Cite This Location Based Advertisement System - Valarmathi C, Athavan A, Balachandhar C, Naveenkumar K, Sanchana. R, Josephine Ruth Fenitha - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.16445
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.16445
Short DOI https://doi.org/gtp8jw
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