Evaluating a Company's Corporate Reputation from the Perspective of Its Employees by Analyzing Sentiment in Online Reviews

Amaresh Bose

doi:10.36948/ijfmr.2024.v06i02.16587

Evaluating a Company's Corporate Reputation from the Perspective of Its Employees by Analyzing Sentiment in Online Reviews

Author(s)	Amaresh Bose
Country	India
Abstract	A comprehensive evaluation of an organization's performance throughout its existence is known as its corporate reputation (Kircova & Esen, 2018). Businesses with a good corporate reputation have a greater chance of influencing the attitudes and actions of their customers, giving them a competitive edge (Kircova, 2018). Because there are so many comments and opinions on the internet that are easily available to non-specialists, the evaluation of company reputation is becoming a more relevant topic in the field of business studies (Shayaa, 2018). In the past, surveys, sample groups, and qualitative interviews were considered reliable methods for assessing a company's reputation (Smith, 2010). Newburry and Fombrun & Fonzy have already brought attention to a novel approach to assessing a company's reputation. The invention of a reputation-measuring tool and a predictive model that shows how corporate reputation affects stakeholder outcomes were the main goals of Fombrun's most recent research (Fombrun, Fonzy, Newburry, 2015). Sentiment analysis using internet reviews as a means of assessing corporate reputation has not received much attention up to this point. In order to assess the reputation of the company, this study uses sentiment analysis as a suitable tool to look at the opinions that employees have about their firms. With our tool, businesses can respond to stakeholder requests and market changes in an efficient manner. Additionally, it might serve as a means of informing companies that are unaware of unfavorable internet reviews.
Keywords	Sentiment analysis, semantic search, natural language processing, corporate reputation
Field	Computer Applications
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-06
Cite This	Evaluating a Company's Corporate Reputation from the Perspective of Its Employees by Analyzing Sentiment in Online Reviews - Amaresh Bose - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.16587
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.16587
Short DOI	https://doi.org/gtp8hn

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Evaluating a Company's Corporate Reputation from the Perspective of Its Employees by Analyzing Sentiment in Online Reviews

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