International Journal For Multidisciplinary Research

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Lightning Speed the Driving Force Behind Meteoric Rise of Social Messaging Apps : A Critical Study

Author(s) Raghav Kumar Jha
Country India
Abstract Since the dawn of civilization, human race has been fascinated towards technology. People remained in constant search of technological solutions to the problems of day-to-day life. This inquisitiveness of human race proved to be the bedrock of the great innovations of the world. Social messaging apps are one of the most important technological innovations, that brought a drastic change in the world of communication and in human life simultaneously. The journey of communication, which started with birds and animals that used to take days and
sometimes even months, passed through several milestones like ‘dak-chaukis’, foot post, horse post, modern postal services and telecommunication services. But the advent of messaging apps brought a revolutionary change in the communication scenario of the world. The lightning speed of messaging apps stole the limelight and proved to be the most important factor behind the popularity of theses apps.

In the present study, serious efforts have been made to find out the role of speed in the meteoric rise of Social messaging applications. Available literature on the topic was reviewed. A sample survey was conducted and the data were analyzed. Based on the findings of sample survey and content analysis this study reaches to a logical conclusion that ‘high speed’ plays the most important role in the exponential growth of messaging apps.
Keywords Inquisitiveness, Human race, Communication, lightning speed, Computer- mediated tools, Messaging apps, Social media, Digital market, Internet revolution, Humane values, Hate campaign, Fake news, Modern postal services.
Field Sociology > Journalism / Media
Published In Volume 5, Issue 1, January-February 2023
Published On 2023-02-25
Cite This Lightning Speed the Driving Force Behind Meteoric Rise of Social Messaging Apps : A Critical Study - Raghav Kumar Jha - IJFMR Volume 5, Issue 1, January-February 2023. DOI 10.36948/ijfmr.2023.v05i01.1683
DOI https://doi.org/10.36948/ijfmr.2023.v05i01.1683
Short DOI https://doi.org/grtwnq
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