International Journal For Multidisciplinary Research

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Health and Wellness Products: How Misleading Marketing in the West Undermines Authentic Yogic Practices: Greenwashing the Industry Isn’t Telling You

Author(s) Nagarjuna Reddy Aturi
Country USA
Abstract Items marked as "normal" or "eco-accommodating" may not be as naturally or wellbeing cognizant as they show up. In addition, they emphasize the significance of consumer education in promoting sustainable consumption practices and avoiding misunderstandings of green-related terms. Additionally, this study found that female yoga practitioners and yoga-related products were the most frequently featured image categories in advertisements. This study discusses the implications for the ongoing commoditization of yoga and the function of advertorials in print magazines as the use and reach of native ads in digital media expand. Many aspects of a commercialized and objectified fitness culture and lifestyle brand are exemplified by media representations of yoga that primarily focus on thin, white, upper-class female practitioners wearing expensive apparel and accessories. It is essential to seek out genuine sources and instructors who uphold the yoga's traditions and tenets in order to engage in authentic yogic practices.
Keywords eco-friendly, Greenwashing, health-conscious, wellness products, low-cost production models.
Published In Volume 2, Issue 5, September-October 2020
Published On 2020-09-25
Cite This Health and Wellness Products: How Misleading Marketing in the West Undermines Authentic Yogic Practices: Greenwashing the Industry Isn’t Telling You - Nagarjuna Reddy Aturi - IJFMR Volume 2, Issue 5, September-October 2020. DOI 10.36948/ijfmr.2020.v02i05.1692
DOI https://doi.org/10.36948/ijfmr.2020.v02i05.1692
Short DOI https://doi.org/g794wf
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