Gender Equality in E-commerce Business

Sanjana Chandran Kowshik

doi:10.36948/ijfmr.2024.v06i02.16924

Gender Equality in E-commerce Business

Author(s)	Sanjana Chandran Kowshik
Country	India
Abstract	In the ever-evolving landscape of e-business, gender equality stands as a pivotal determinant of sustainable economic growth and social progress. This study delves into the multifaceted realm of gender equality within the sphere of electronic business, exploring its significance, challenges, and potential solutions. As women constitute a significant portion of the global workforce, their equitable participation in e-business not only fosters diversity but also harnesses untapped talent and creativity. The study also covers best practises and ideas that companies and legislators may implement to advance gender equality in e-business. The efficacy of programmes including skill development efforts, mentorship programmes, and encouraging work conditions in empowering women in the digital economy is investigated. Furthermore, policy interventions concerning education, financing accessibility, and legislative changes are examined as crucial elements of an all-encompassing strategy for achieving gender equality in e-business. The paper draws attention to the ongoing obstacles that women in e-business confront, which range from severely embedded cultural prejudices to restricted access to opportunities and resources. The paper illuminates the obstacles impeding women's active participation in e-commerce, entrepreneurship, and leadership positions through a review of relevant research and case studies. It also highlights the financial benefits of promoting gender equality in e-business by examining the favourable relationships between gender diversity and improved organisational performance, creativity, and decision-making processes. The paper concludes by arguing for a paradigm change in the e-business sector, where gender equality is now seen as an economic need rather than just a social objective. In the digital age, organisations may drive innovation, economic success, and social change by using the full potential of their workforce via the demolition of barriers, acceptance of diversity, and cultivation of inclusive cultures.
Keywords	E-commerce, women entrepreneur, gender equality, empowerment, challenges, barriers, diversity
Field	Business Administration
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-10
Cite This	Gender Equality in E-commerce Business - Sanjana Chandran Kowshik - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.16924
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.16924
Short DOI	https://doi.org/gtqxtw

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Gender Equality in E-commerce Business

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