A Study on AI in Marketing and Improving the Business Procedure

Author(s)	K SRIVARUN VENKATESH
Country	India
Abstract	Everything will be accessible online in early 2020. To put it briefly, everything is bought and sold online. It represents a wise company with a wise customer. Artificial intelligence is being used in various industries, including business and engineering, because it is dependable, economical, capable of solving complex issues, and able to make expert system decisions. Perhaps the most prevalent and dynamic kind of marketing available today is social media. Artificial intelligence (AI) assists marketers in analyzing brand visibility and interactions to gauge client happiness. Consequently, a marketer can effectively promote his goods and services and run his firm thanks to the strength of artificial intelligence systems in digital marketing tactics. AI is becoming more and more sophisticated in marketing, and marketers have the ability to use it to their advantage by properly implementing and overseeing AI solutions, which will become increasingly important for enhancing the company.
Keywords	marketing artificial intelligence (AI) satisfaction
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-12
Cite This	A Study on AI in Marketing and Improving the Business Procedure - K SRIVARUN VENKATESH - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.16996
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.16996
Short DOI	https://doi.org/gtqxs9

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