International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 6
November-December 2024
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Social Marketing in India: A Historical Perspective
Author(s) | Siddharth Kashyap |
---|---|
Country | India |
Abstract | This article examines the inception of the application of social marketing in India, a country where the economic and social predicament has made the use of social marketing imperious. Since the very beginning of the implementation of social marketing strategies in India through various mediums there have been consistent gaps. Therefore, this paper tries to examine various aspects of social marketing and also identify the concerned gaps. |
Keywords | Social Marketing, Programme, India |
Field | Business Administration |
Published In | Volume 5, Issue 1, January-February 2023 |
Published On | 2023-02-28 |
Cite This | Social Marketing in India: A Historical Perspective - Siddharth Kashyap - IJFMR Volume 5, Issue 1, January-February 2023. DOI 10.36948/ijfmr.2023.v05i01.1721 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i01.1721 |
Short DOI | https://doi.org/grwbg8 |
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