International Journal For Multidisciplinary Research

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Social Marketing in India: A Historical Perspective

Author(s) Siddharth Kashyap
Country India
Abstract This article examines the inception of the application of social marketing in India, a country where the economic and social predicament has made the use of social marketing imperious. Since the very beginning of the implementation of social marketing strategies in India through various mediums there have been consistent gaps. Therefore, this paper tries to examine various aspects of social marketing and also identify the concerned gaps.
Keywords Social Marketing, Programme, India
Field Business Administration
Published In Volume 5, Issue 1, January-February 2023
Published On 2023-02-28
Cite This Social Marketing in India: A Historical Perspective - Siddharth Kashyap - IJFMR Volume 5, Issue 1, January-February 2023. DOI 10.36948/ijfmr.2023.v05i01.1721
DOI https://doi.org/10.36948/ijfmr.2023.v05i01.1721
Short DOI https://doi.org/grwbg8
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