A Study on Customer Perception & Satisfaction on Digital Marketing in Online Advertising Company

Author(s)	Kalaiarasan, K.Seethal
Country	India
Abstract	While working in the organization I was trained as a relationship personnel being engaged into various jobs such as dealing with clients, answering customer queries through telephonic conversations and providing them knowledge about new schemes and converting them into our customers. As my research project I was given the topic on “Customer Satisfaction and perception on Digital Marketing in Online Advertising Company”. The project work was for this research was conducted in Lucknow to study the customer relation management. The research has been conducted to gather information from 100 respondents & a structured questionnaire will be used to collect the information from the respondents. The data which was collected from them will be analyzed and classified.
Keywords	Customer satisfaction,Digital marketing
Field	Business Administration
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-25
Cite This	A Study on Customer Perception & Satisfaction on Digital Marketing in Online Advertising Company - Kalaiarasan, K.Seethal - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18158
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.18158
Short DOI	https://doi.org/gtsg7d

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International Journal For Multidisciplinary Research