Role of Information Technology in Enhancing International Marketing

Author(s)	Syrel Rawat, Prof. Dharmendra Kushwaha
Country	India
Abstract	Information Technology (IT) has become an indispensable tool in the realm of international marketing, reshaping traditional strategies and opening doors to unprecedented opportunities for businesses worldwide. This abstract delves into the pivotal role of IT in enhancing international marketing practices, shedding light on its transformative impact on market expansion, customer engagement, and competitive advantage.
Field	Computer > Data / Information
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-25
Cite This	Role of Information Technology in Enhancing International Marketing - Syrel Rawat, Prof. Dharmendra Kushwaha - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18162
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.18162
Short DOI	https://doi.org/gtsg69

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