International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Role of Information Technology in Enhancing International Marketing

Author(s) Syrel Rawat, Prof. Dharmendra Kushwaha
Country India
Abstract Information Technology (IT) has become an indispensable tool in the realm of international marketing, reshaping traditional strategies and opening doors to unprecedented opportunities for businesses worldwide. This abstract delves into the pivotal role of IT in enhancing international marketing practices, shedding light on its transformative impact on market expansion, customer engagement, and competitive advantage.
Field Computer > Data / Information
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-25
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.18162
Short DOI https://doi.org/gtsg69
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E-ISSN 2582-2160
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