Comparative Study Between Nykaa and Mamaearth with Special Reference in Coimbatore City

Author(s)	NANDHINI. S
Country	India
Abstract	The research attempts to study the consumer buying behavior of cosmetic products, particularly Nykaa and Mamaearth in India, specifically with reference to Coimbatore The purpose of this paper is to compare the two products and to decide which product is best. In this paper, respondents are only those who are using Nykaa and Mamaearth products and data was analyzed and interpreted with the help of statistical techniques. The study reveals that different factors have significant influence on buying behavior.
Keywords	Cosmetics, Consumer Behavior, Buying habits, Satisfaction level.
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-26
Cite This	Comparative Study Between Nykaa and Mamaearth with Special Reference in Coimbatore City - NANDHINI. S - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18209
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.18209
Short DOI	https://doi.org/gtsg64

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International Journal For Multidisciplinary Research