International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Consumer Behavior and Trust in E-commerce

Author(s) Himanshu Yaadav, Raghavendra Prasad
Country India
Abstract Virtual presence is one of the most significant features of live e-commerce. How to create a more immersive and attractive online shopping experience for consumers and increase purchase intention, brand awareness and consumer loyalty has become the most important concern for live brands nowadays.
Keywords Consumer Behavior, ECommerce, Online Shopping, Digital Marketplace, Consumer Decision Making
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-30
Cite This Consumer Behavior and Trust in E-commerce - Himanshu Yaadav, Raghavendra Prasad - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18443
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.18443
Short DOI https://doi.org/gtsnwc
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