Private Labels – Where do they lack? – Indian Scenario

Author(s)	Swapnaja Tapadia
Country	India
Abstract	Private label market share in the US is very much higher as compared to the share of private labels in India. This research focuses on the aspects which these giant retailers need to consider in order to succeed in Indian market. Comparison of Marketing Mix of National Brands as against Private Labels was done in the first part of this research. For second part of the research questionnaire was prepared to find out consumer preferences and factors which they do compare while making buying decision. Data collected was then analysed to draw inferences. Based on the analysis of both parts I & II conclusion was drawn, which was followed by suggestions that can be implemented by retailers, so as to overcome the lacuna and gain market share.
Keywords	Brand 1, Private Label 2, National Brand 3
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-29
Cite This	Private Labels – Where do they lack? – Indian Scenario - Swapnaja Tapadia - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18680
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.18680
Short DOI	https://doi.org/gtsnvc

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